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Managing those qualified but not-ready-to-buy leads in advance of an active sales process is quickly
becoming one of the most important roles for B2B marketing organizations.
The justification and math is clear – the more actively you can nurture
leads and build long-term relationships based on trust and credibility, well
before the prospect is ready to buy, the more likely you are to win the
business and increase your conversion rates over time.
And what's more, effective lead
nurturing strategies and implementations can significantly decrease required
marketing budget for new leads over time while increasing marketing-sourced
opportunities in your sales pipeline.
The following pages provide several
strategic and tactical best practices for introducing, launching and executing
a lead nurturing or marketing automation effort for your organization.
Download your free copy by filling out this short form.