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One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they're actively ready to buy. The channels, relationships and content available openly across the Web make it easier than ever to build strong, scalable pipelines of near-term and future business.
This book will help you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, you can immediately start filling your sales pipeline with more qualified prospects and conversion opportunities.
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